What I do

In my day-to-day work, I help companies with various content marketing activities, including:

Content strategy

Content strategy is a huge umbrella term that includes many things. Here are some of the content strategy-related items I help with:

  • Content objectives

  • Competitive research

  • Content-market fit

  • Content distribution

  • Keyword research

  • Content ideation

  • Content calendar

  • Content briefs

  • Content reporting 

  • Content audits

Content writing

I write meticulously researched content optimized for specific distribution channels. I have experience crafting different types of content, including:

  • Blog posts

  • Thought leadership

  • Social media posts

  • E-books

  • Case studies

  • Research reports

  • Landing pages

  • Website copy

  • Email marketing

Content optimization

I help to SEO-optimize existing content that underperforms in organic traffic or needs to be updated because of content decay. I focus on the following:

  • On-page SEO optimization

  • Keyword optimization

  • SERP feature optimization

  • New information and examples

  • Accuracy and readability