What I do

I can drive growth for your brand through a mix of smart strategy, compelling storytelling, and the thoughtful use of AI. The services I offer include, but are not limited to:

Content strategy

Every successful program starts with a strategy. I’ll help you define:

  • Clear content goals tied to pipeline and revenue

  • Audience and persona insights

  • The right mix of content formats and distribution channels

  • A roadmap that balances long-term authority with quick wins

The result is a strategy that connects your content directly to growth.

SEO & AI Search strategy

Search has evolved. I combine traditional SEO best practices with a forward-looking approach to AI search (Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.). I’ll help you with:

  • Topic research grounded in business goals

  • Competitive and citation analysis to identify opportunities

  • Technical and structural recommendations

  • Playbooks for visibility in both classic search results and AI-generated answers

You’ll stay visible, whether your audience is searching on Google or asking an AI.

Content creation (editorial and AI-powered)

Great strategy needs great content to bring it to life. I can help you create content that’s original, useful, and built for distribution:

  • Product- and solution-driven content

  • Thought leadership articles and blogs

  • Research-backed or data-driven pieces

  • Evergreen and funnel-specific assets

Every piece blends creativity, clarity, and AI-enhanced workflows to make production faster without sacrificing quality.

Content optimization

Your existing content is an untapped growth engine. I’ll analyze and optimize your library to:

  • Refresh outdated content for accuracy, authority, and freshness

  • Align with search and AI outputs

  • Strengthen on-page SEO and internal linking

  • Improve conversion pathways

This ensures your content works harder and drives more visibility, trust, and leads.

Content reporting

Content should prove its value. I provide clear reporting and analysis that ties content back to business outcomes:

  • Performance dashboards across SEO, AI visibility, and engagement

  • Analysis of what’s working, what’s underperforming, and why

  • Insights into brand mentions and citations in AI search

  • Recommendations for future priorities based on data

With reporting in place, you’ll know exactly how content contributes to visibility, pipeline, and revenue.